Privacy policy
The short version
- There is no sign-up. The game gives you a random, anonymous player ID. We never ask for your name, email or location.
- Your progress is saved on your phone and backed up online so it isn’t lost.
- Daily Fruit Run scores appear on a public leaderboard under a made-up name, such as “Zesty Mango 42”.
- The game is free because it shows ads from Google AdMob. In the EU, the UK and Switzerland, you decide whether those ads can be personalised. In the US, you can opt out of personalised ads.
- You can delete all your data from inside the game: Privacy → Delete my data.
1. Who we are
Squeeze or Splat: Juice Game (“the game”) is made by Tharindu Ranaweera, an independent developer in Finland who publishes games as Reflex Games (“we”, “us”). We are the data controller for the personal data described here.
Contact: reflexappsolutions@gmail.com
2. What we collect and why
| Data | Why | Legal basis (GDPR) | Kept for |
|---|---|---|---|
| Game progress on your phone: coins, items, best scores, daily results and streak, sound on or off | To run the game and remember your progress | Needed to provide the game you asked for (Art. 6(1)(b)) | Stays on your phone until you delete your data or the app |
| Anonymous player ID, created by Firebase Authentication | To connect your backup and leaderboard scores to you without knowing who you are | Art. 6(1)(b) | Until you delete your data, or 24 months after the game last connected online |
| Progress backup: coins, items owned and in use, best scores, daily streak, when progress last changed, and your generated leaderboard name | So your progress can be restored | Art. 6(1)(b) | Same as the player ID |
| Daily Fruit Run results: generated name, score, number of perfect glasses, number of glasses, time sent, and whether (and when) you used that day’s replay | To show the public daily leaderboard. The game also sends each glass’s result so our server can check the score is possible; only the totals are stored. The replay flag lets the leaderboard mark scores from a replay and allow only one replay a day. | Art. 6(1)(b), and our legitimate interest in a fair leaderboard (Art. 6(1)(f)) | 90 days |
| Technical data when the game connects to our servers: IP address, device and app details, time | To deliver the service, keep it secure and fix problems. Google processes this for us and keeps short-term server logs. | Legitimate interest in a secure, working service (Art. 6(1)(f)) | Usually up to 30 days in server logs |
| Advertising data, collected by Google AdMob: advertising ID, IP address, device type and operating system, app details, and how you interact with ads. Your rough location (country or city) may be worked out from your IP address. | To show ads that keep the game free, measure them and prevent ad fraud | Personalised ads: your consent (Art. 6(1)(a)). Non-personalised or limited ads: legitimate interest in funding the game (Art. 6(1)(f)). | Set by Google; see how Google uses data from apps |
We do not collect your name, email address, phone number, contacts, photos, precise location or payment details. The game has no chat, no typed player names, no in-app purchases, and no analytics or crash-reporting tools.
When you use the share button, your phone’s own share menu sends a short text you can see first. We don’t receive anything from it.
3. Ads and your choices
Ads are provided by Google AdMob. Rewarded video ads only play when you choose to watch one (to continue a run or double your coins). Some full-screen ads appear between runs. The Daily Fruit Run has no ads.
- EU, EEA, UK and Switzerland: the first time you open the game, Google’s consent form asks whether ads can be personalised. You can change your answer at any time from the title screen: Privacy → Ad privacy choices.
- United States: in states with privacy laws (such as California, Virginia and Colorado), you can opt out of personalised ads, including the “sale” or “sharing” of your data for advertising. On the title screen, tap Privacy → Ad privacy choices.
- iPhone: the game asks for permission before it can use your advertising identifier. You can change this under Settings → Privacy & Security → Tracking.
- Android: you can reset or delete your advertising ID under Settings → Privacy → Ads (the exact menu depends on your phone).
If you don’t agree to personalised ads, you still see ads, but they are based on less data, such as the app you’re using and your rough location. Google is responsible for its own use of advertising data. Read more in How Google uses information from sites or apps that use its services and the Google Privacy Policy.
4. Who handles your data
- Google Firebase (Authentication, Cloud Firestore, Cloud Functions, Hosting) stores and processes game data on our behalf, under Google’s data processing terms. See Privacy and Security in Firebase.
- Google AdMob serves ads as described above. For personalised ads, Google acts as an independent controller.
- Other players can see your generated name and daily scores on the leaderboard.
We don’t sell your data or share it with anyone else, unless the law requires us to.
5. Where your data is stored
Your progress backup and leaderboard scores are stored in Google’s europe-north1 region, in Hamina, Finland. The server code that checks scores and deletes data runs in the EU (Finland and Belgium). Some Google services, including Firebase Authentication and AdMob, may also process data in other countries, including the United States. Google protects these transfers with the EU–US Data Privacy Framework and the European Commission’s Standard Contractual Clauses.
6. Your rights
Under the GDPR you can ask to see the data we have about you, correct it, delete it, restrict or object to how we use it, get a copy to take elsewhere, and withdraw consent at any time (for ads: Privacy → Ad privacy choices).
Because the game doesn’t know who you are, please include your Player ID when you email us. You’ll find it in the game under Privacy. We reply within one month.
You can also complain to a data protection authority. In Finland this is the Office of the Data Protection Ombudsman. You can also contact the authority in the country where you live.
7. Delete your data
From inside the game:
- On the title screen, tap Privacy.
- Tap Delete my data and confirm.
This straight away deletes your online backup, your leaderboard scores, your anonymous player ID and the progress saved on that phone. The game then starts fresh. It can’t be undone.
Uninstalling the game removes the data on your phone, but not the online copies. Those are deleted automatically after the periods in section 2. To remove them sooner, use Delete my data before uninstalling, or email us your Player ID.
8. Children
The game is meant for players aged 13 and over and is not directed at children. We don’t knowingly collect data from children under 13, or under the minimum age for consent where they live. If you think a child has been using the game, contact us and we will delete the data.
9. Security
Data travels encrypted (HTTPS) and is stored on Google’s infrastructure. Security rules make sure each player’s backup can only be read and written with that player’s own ID. Only our server can write leaderboard scores, and only after checking them.
10. Changes to this policy
If we change this policy, we’ll update this page and the date at the top. For important changes, we’ll also let you know in the game or on its store page.
11. Contact
Tharindu Ranaweera (Reflex Games), Finland
reflexappsolutions@gmail.com